Rita Perna-Allor - Global House of Experts Artistic Director

With over 27 years in the beauty industry and 16 years as an Alterna professional stylist, Rita is an education authority in the world of prestige styling. A technical master with a keen eye for detail, her high-energy stage presence captivates audiences. Rita has been a creative force in the designing of Alterna’s cutting-edge collections, styling and cutting techniques, and tutorial programs. It’s simply an internationally known fact that she defies the ordinary every time she touches hair.


Muse: Brigitte Bardot; Audrey Hepburn

Luxury Indulgence: Traveling around the world to recharge my soul.

Indispensable Styling Tool: A good boar bristle smoothing brush.

Global Trend Prediction: Unexpected style - whatever looks and feels right.